Cheadle Hulme Privacy Policy

Data We Gather

We gather and manage various personal information types, including:

How We Utilize Your Data

Your personal information is utilized for these specific purposes:

• Service Provision in Cheadle Hulme:
  • We handle the processing and management of your car rental bookings and agreements. This includes verifying your identity and confirming that you fulfill our rental criteria. We also oversee the collection and return of vehicles, along with processing payments, deposits, and any applicable charges.
• Customer Interaction (Legitimate Interest/Contractual Obligations):
  • We will send you booking confirmations, updates, and essential rental information. We respond to inquiries and offer customer support. You will be informed of any changes to our services or policies.
• Marketing Permissions and Interests:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out whenever you choose.
• Service Enhancement in Cheadle Hulme (Legitimate Interest):
  • Assessing website traffic to refine user experience and site performance. Conducting research to improve our vehicle selection and service offerings.
• Compliance with Legal Standards:
  • Adhering to legal, regulatory, and tax obligations. Safeguarding against fraud while maintaining service security. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Information

• Local Service Partners: Third-party partners assist in delivering our services, including payment processors and IT support. They are contractually required to safeguard your data.

We do not share your personal information with third parties.

Data Protection Standards

We apply relevant technical and organizational measures to safeguard your personal information from unauthorized access, changes, disclosure, or loss. This includes encryption, restricted access controls, secure servers, and routine security evaluations. It is important to acknowledge that no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policy

We keep your personal information only for as long as needed to achieve the purposes for which it was collected, such as complying with legal, accounting, or reporting obligations. The duration of retention varies based on the type of information and the context in which it is processed.

Your Rights in Cheadle Hulme

Your rights under UK data protection law in Cheadle Hulme.

• Accessing Your Information: Obtain a copy of your personal information held by us.

For inquiries regarding these rights, contact us using the details below.

Cookies and Analytics

Our website employs cookies and related technologies to improve your browsing experience, assess site traffic, and customize content to better suit your interests. You can adjust your cookie preferences via your browser settings at any time.

Policy Revisions

This Privacy Policy may be revised periodically to address changes in our practices or regulatory obligations. Any updates will be published on this page, accompanied by a new "Last Updated" date. We recommend that you review this policy routinely to stay informed about our data handling practices.

Contact Information

For inquiries regarding our Privacy Policy or data practices, contact us: